Avengers: Endgame breaks Avatar 3's record in Vietnamese theaters

The upgraded version of Avengers: Endgame, titled Avengers Endgame: Encore, has officially returned to Vietnamese cinemas, alongside re-releases in North America and various global markets. The film held preview screenings starting at 7:00 PM on September 24, with its official nationwide release on September 25.

According to Box Office Vietnam, Avengers: Endgame grossed 280 billion VND in Vietnam in 2019. As of the morning of September 26, Avengers: Endgame reached 290 billion VND, officially surpassing Avatar 3: Fire and Ash (285 billion VND) to become the highest-grossing foreign film in Vietnamese box office history. The remaining three spots in the top 5 highest-grossing foreign films of all time in Vietnam include Avatar 2: The Way of Water (284 billion VND), Zootopia 2 (233 billion VND), and Spider-Man: Brand New Day (216 billion VND).

Upon its 2019 release, Avengers: Endgame had a runtime of 181 minutes. This re-release version runs for 185 minutes. The additional content consists of new scenes filmed during the production of Avengers: Doomsday, including a specially designed opening sequence, previously unreleased footage, and an exclusive teaser at the end of the film.

However, the duration of the additional content depends on the screening format. According to GamesRadar, standard screenings include approximately 2 minutes of new footage, while screenings in Disney's premium large-format Infinity Vision feature a total of about 5 minutes of new content.

According to Deadline, audiences choosing Infinity Vision screenings also get to see an opening sequence created specifically for this format and a special bonus scene at the end of the film. The Russo brothers stated that the re-release is a "special opportunity to connect Endgame with Doomsday." The new scenes lead directly into the storyline of Avengers: Doomsday, serving as a prologue for audiences before they head to theaters to watch the new film.

Over the past few years, the fervor for the superhero genre has not been as intense as it was during the era of Avengers: Endgame in 2019. Perhaps Marvel also wants to test whether, after the changes of the last few years, audiences are still willing to head to theaters for this universe. To some extent, this is also Marvel's way of "market testing" for Avengers: Doomsday.