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Top 5 Blockbusters Poised to Hit $1 Billion at the 2027 Box Office
Báo Tuổi Trẻ
17/08/2026
16:16
After a 2026 that saw many major franchises continue to dominate the box office, Hollywood is turning its attention to 2027 with a series of promising blockbusters set to make a splash.
Với sức mạnh thương hiệu, lượng người hâm mộ và quy mô đầu tư khổng lồ, năm 2027 nhiều khả năng sẽ tiếp tục là sân chơi của những thương hiệu điện ảnh lớn.
From animation and fantasy to superhero franchises, there are at least 5 blockbusters considered capable of joining the billion-dollar club.
Box office revenue is, of course, not an absolute measure of a work's quality, but it remains a key indicator of a film's appeal to mass audiences.
Films that achieve exceptional results often have the opportunity to expand into major franchises, continue with sequels, or leave a lasting impact on pop culture.
2026 saw several films surpass the $1 billion mark, including The Super Mario Galaxy Movie, Michael, Spider-Man: Brand New Day, The Odyssey, and Toy Story 5. This achievement shows that audiences are still willing to spend money on familiar franchises. If the trend continues, 2027 could see a remarkable race.
Top 5 phim bom tấn đủ sức cán mốc 1 tỉ USD phòng vé năm 2027 - Ảnh 2. The Legend of Zelda là phim bom tấn được nhiều game thủ mong đợi, tuy nhiên mốc thời gian 1 năm để phát triển cũng gây lo ngại cho không ít fan - Ảnh: Nitendo
The Legend of Zelda takes a different approach than Mario by targeting an older demographic. Instead of a colorful animated world, the film will explore the sense of adventure and fantasy that is characteristic of the game. This might cost the film a portion of Mario's younger audience, but it simultaneously expands the market to the fantasy-loving demographic.
2027 also features The Lord of the Rings: The Hunt for Gollum, another major fantasy franchise. However, since The Hobbit: An Unexpected Journey, no film set in Middle-earth has surpassed the $1 billion mark. Meanwhile, Nintendo's brand power is being strongly consolidated.
If executed correctly, The Legend of Zelda could become one of the biggest box office surprises of 2027.
Nếu Starfighter tạo được cảm giác mới mẻ nhưng vẫn giữ được tinh thần quen thuộc của thương hiệu, phim hoàn toàn có cơ hội đưa Star Wars trở lại nhóm phim doanh thu tỉ USD - Ảnh: Lucasfilm
Another title with the potential to reach $1 billion is Star Wars: Starfighter, a new spin-off film from the Star Wars franchise scheduled for release in 2027.
Star Wars remains one of the biggest cinematic franchises in history, but in recent years, not every project has met expectations. The Mandalorian and Grogu only grossed about $345 million, while 2018's Solo: A Star Wars Story was also a disappointing case.
Trailer Shrek 5
17 years after Shrek Forever After, the green ogre will return to the big screen with Shrek 5 in 2027. The Shrek franchise possesses an advantage that not every series has: the power of nostalgia. Previous main installments all achieved very high revenues, and if adjusted for current inflation, all except the first could have surpassed the $1 billion mark.
Puss in Boots: The Last Wish only grossed about $484 million, but it received positive feedback from both critics and audiences. The film's success in terms of quality shows that the Shrek franchise still has the ability to attract audiences after years of absence.
However, Shrek 5 is not a guaranteed success. The new character design in the first teaser received mixed reactions, especially as a segment of the audience fears that the visual changes might strip away Shrek's charm and nostalgia.
Frozen là một trong những thương hiệu hoạt hình thành công nhất của Disney trong thế kỷ 21 - Ảnh: Disney
Frozen II in 2019 even surpassed that achievement with over $1.4 billion. Recently, Zootopia 2 continued to demonstrate the power of Disney animation by reaching nearly $1.9 billion.
Currently, the plot of Frozen III is being kept quite under wraps, but the film is rumored to introduce a new member of the royal family. Although there isn't much information yet, the Frozen franchise already possesses a massive fan base after the first two films, who will likely continue to flock to theaters to follow the next developments in this story.
Another notable factor is the power of music in promoting animated films. The success of KPop Demon Hunters shows that a song going viral on social media can create a massive effect. If Frozen III continues to create a musical phenomenon similar to Let It Go or the songs from the second part, the $1 billion milestone is entirely within reach.
Among the 5 names, Avengers: Secret Wars is perhaps the brightest candidate to surpass the $1 billion mark. After Spider-Man: Brand New Day, the two remaining major projects of the Multiverse Saga are Avengers: Doomsday and Avengers: Secret Wars. Doomsday is expected to be released first, while Secret Wars is scheduled for 2027.
The box office history of the Avengers shows the special appeal of this franchise. Even Avengers: Age of Ultron - the lowest-grossing film in the main series - still brought in about $1.4 billion. Avengers: Endgame even reached $2.7 billion, becoming one of the highest-grossing films of all time.
Secret Wars also has the advantage of having no MCU films sandwiched between Doomsday and this work. The waiting period could help increase audience anticipation significantly.
Notably, Spider-Man: Brand New Day just continued to prove Marvel's appeal at the box office by surpassing the $2 billion revenue mark, further consolidating confidence in this cinematic universe.
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